Health and happiness through human milk

«Health and happiness through human milk»

The Foundation

Dedicated to human milk - a family tradition

The Family Larsson-Rosenquist Foundation is an independent, charitable organisation founded in an effort to fulfil the family’s vision of a world in which every child is granted an optimum start in life through the benefits of human milk. Founded in 2013 and based in Zug, Switzerland, it is the only foundation worldwide with prime focus on promoting and supporting human milk and breastfeeding.

On the basis of sound science, our mission is to help make human milk a matter of course worldwide. With our own programmes and by supporting other non-profit organisations’ campaigns, the Family Larsson-Rosenquist Foundation aims to become the prime authority on giving children the best possible start in life through human milk. In all our activities we strive for long-term commitment and sustainable impact.

Family Larsson-Rosenquist

Generations dedicated to breastfeeding

Olle and Doris Larsson-Rosenquist, whose heritage this foundation is, were both born in the late 1920's and brought up in southern Sweden where they later met and got married. In 1955 they moved to Zug/Switzerland where Olle, an engineer and inventor at heart, had been offered a position as head of the design department of a renowned Swiss company. In 1955 and 1958 respectively their two sons Göran and Michael were born and made their happiness complete. They settled well in their new home country and became Swiss citizens in 1969.

Ever an entrepreneur, Olle Larsson soon left his life as an employee behind him and set up his own business for medical and electronic devices in the early 1960s. This company would, decades later, become the market leader in its field. Over the years Olle Larsson added more companies to his portfolio. These not only manufacture a wide variety of products, but also invest a great deal of capital and effort in research and development. All his businesses were grouped under the roof of Olle Larsson Holding AG, which was founded in 2001.

All through those years of professional ups and downs and big decisions, Doris had always been a great supporter and encouraged Olle wholeheartedly. Sadly, Doris Larsson-Rosenquist passed away in the year 2000.

Early on in their entrepreneurial activity, the Family Larsson-Rosenquist came into contact with the topic of human milk and breastfeeding and recognised the importance and positive influence of human milk nutrition on the development of newborns and for the long-term health of mother and baby.

This developed to a matter of the heart and vision, which, in 2013, led Olle Larssson and his sons Michael and Göran to transfer part of their family fortune into an independent, charitable foundation. This foundation advocates for human milk and breastfeeding at an international, sustainable and high level and invests its means and knowledge for the benefit of the community.

Trustee Board

Committed and passionate

Our Board works with a passion to help make the world a healthier place by ensuring all newborns are granted an optimum start in life through the benefits of human milk:

Göran Larsson

Göran Larsson

Hans Schmidtner

Hans Schmidtner

Vice Chairman
Andreas J. Bär

Andreas J. Bär

Member of the Board

Why human milk?

Human milk is "liquid gold"

Human milk provides all the nutrients needed for healthy growth and development. It is an integral part of the reproductive system with important implications for the continuing health of mother and child. The World Health Organisation (WHO) recommends human milk as the sole nutrition for infants until they reach six months of age and then continued with complimentary foods up to two years of age or beyond1.

Whilst Save the Children, the world's leading independent children’s charity, points out ‘that the health of the world’s children could be improved and many infant deaths around the globe could be prevented if more babies received human milk2'. It is surprising then, that only 38 percent of infants under six months of age are exclusively breastfed or receive only human milk3.

Even though breastfeeding is a natural act, it is also a learned behaviour. A warm chain of support from family, friends, communities and adequately trained health professionals is often required to ensure that the mothers can successfully breastfeed.

Despite its importance, human milk is often undervalued and hidden within other agendas such as nutrition or maternal/infant health. However, this "liquid gold" can save millions of lives each year and it is for this reason that the sole focus of the Family Larsson-Rosenquist Foundation is human milk.