The Yale School of Public Health (YSPH), with support from the Family Larsson-Rosenquist Foundation, developed the “Becoming Breastfeeding Friendly (BBF): A Guide to Global Scale-Up” programme to help increase breastfeeding rates around the world. FLRF strengthens its close partnership with YSPH by allocating an additional USD 1.5 million towards the BBF’s global dissemination.
The evidence-based BBF framework guides countries in assessing their readiness to scale up breastfeeding. The goal is to sustainably improve the effectiveness of in-country initiatives that protect, promote and support breastfeeding. England, Scotland and Wales (Great Britain) plus Germany, Myanmar and Samoa, along with pioneers Mexico and Ghana, have accepted the challenge to reach these goals by implementing the BBF programme.