Eight countries have now successfully implemented the Becoming Breastfeeding Friendly (BBF): A Guide to Global Scale-Up process. The Yale School of Public Health developed the evidence-based programme under the leadership of Professor Rafael Pérez-Escamilla, to help countries determine where they stand in breastfeeding friendliness, then identify and fulfil the steps needed to sustainably improve their breastfeeding outcomes.

England, Scotland, Wales, Germany, Myanmar and Samoa, along with pioneers Mexico and Ghana, have now implemented the BBF process and recommended evidence-informed policies to improve the effectiveness of in-country initiatives that protect, promote and support breastfeeding.

BBF is expected to continue expanding. You can discover more here, and keep current on BBF-related developments by subscribing to our newsletter here