For the first time, researchers have taken a ‘social network’ approach to studying breastfeeding information on social media.
Looking beyond what is posted about breastfeeding on Instagram and Facebook, they explored how breastfeeding information flows on Twitter – and from whom.
Their main findings were both startling and encouraging:
“We are very excited to have identified influencers based on actual online interactions on social media. Partnering with these influencers and implementing targeted social network-based interventions will expand the arsenal of strategies available to protect, promote, and support breastfeeding,” says lead author, Dr. Sara Moukarzel, Department of Education Studies and the Larsson-Rosenquist Foundation Mother-Milk-Infant Center of Research Excellence, University of California San Diego.
Details have just been published by Maternal and Child Nutrition in this open access article, 'Breastfeeding Promotion on Twitter: a social network and content analysis approach,' with support from FLRF.